Swinga is a digital sharing platform that enables private individuals, associations and local businesses to lend and rent items to and from one another. The organisation is built on a cooperative foundation and operates through a non-profit model, where user participation and engagement are central to the development of the service.

The platform is based on a user-driven approach in which the range of products and services is largely shaped by the needs and contributions of its participants. Through the app, users can easily create private or open groups to share items such as tools, leisure equipment and children’s products. The system manages bookings, agreements and receipts digitally and provides an overview of both borrowed and lent items.

Swinga collaborates with municipalities and support organisations to strengthen local anchoring. In Skellefteå, the Municipality of Skellefteå is the main partner and Coompanion Västerbotten acts as a support partner, which has contributed to increased user adoption and outreach. The revenue model is based on a percentage fee charged on rentals from businesses and organisations, while transactions between private individuals remain free of charge. In certain locations, such as Skellefteå, business collaboration is not the primary focus.

The organisation is also supported by user councils and informal networks, for example through social media, where participants contribute to the dissemination and development of the service. An ongoing challenge for the organisation is the establishment of appropriate insurance solutions, as the market for this type of sharing service is currently limited.

Swinga operates targeted initiatives in so-called pioneer areas, where it works with local stakeholders to bring together private individuals, associations and businesses into local sharing communities. To launch such an area, a local partner with strong communication channels and a network of engaged participants is required.