Muuse is a smart universal circular system enabling reusable packaging as a service to B2B and B2C clients to reduce their single use waste
Toronto, Ontario, Canada
CONDENSED CASE STUDY
ENVIRONMENTAL: Environmental awarenessIncreased environmental stewardshipIncreased resource utilisationPreserving Natural Capital - stocks & flows of energy and materialReduced emissionsReduced waste
ECONOMIC: Alternative revenue streamsIncreased competitivenessIncreased Financial CapitalIncreased Manufactured Capital - material goods or fixed assets which contribute to the production process rather than being the output itselfIncreased value creationJob creationNew marketsReduced economic pressureReduced spendingStimulating innovation
SOCIAL: Improved wellbeingIncreased access to services/productsIncreased employmentIncreased Human Capital - people's health, knowledge, skills and motivationIncreased inclusionIncreased local prideIncreased local resilienceIncreased quality of lifeNew community space
The initiative started first in Indonesia in 2018.
First launch in Toronto in 2021.
TITLE: Muuse - Reuse Market Place
CONCEPT: Muuse is a smart universal circular system enabling reusable packaging as a service to B2B and B2C clients to reduce their single use waste
The Mu(ltiple)use system eliminates friction for the flow of reusable packaging – to manufacturers, distributors, retailers and consumers. Each point in the value chain enjoys efficient transfer of goods while ensuring a trusted chain of custody for packaging assets. The highly agile platform can accommodate various packaging types (universal vs customized), logistical flow, and has both B2B and B2C facing applications.