Muuse – Reuse Market Place
Muuse is a smart universal circular system enabling reusable packaging as a service to B2B and B2C clients to reduce their single use waste
Toronto, Ontario, Canada
CONDENSED CASE STUDY
IMPACT
ENVIRONMENTAL: Environmental awarenessIncreased environmental stewardshipIncreased resource utilisationPreserving Natural Capital - stocks & flows of energy and materialReduced emissionsReduced waste
ECONOMIC: Alternative revenue streamsIncreased competitivenessIncreased Financial CapitalIncreased Manufactured Capital - material goods or fixed assets which contribute to the production process rather than being the output itselfIncreased value creationJob creationNew marketsReduced economic pressureReduced spendingStimulating innovation
SOCIAL: Improved wellbeingIncreased access to services/productsIncreased employmentIncreased Human Capital - people's health, knowledge, skills and motivationIncreased inclusionIncreased local prideIncreased local resilienceIncreased quality of lifeNew community space
MODEL
SCALE: Global
LOCATION CONTEXT: Rural, Urban
STATUS: Active
FUTURE POTENTIAL: Scaleable
FACETCommunity, Design, Food & Drink, Logistics, Material Flows, Networks & Hubs, Product-as-a-Service, Reuse, Sharing, Supply Chain, Waste Management
LEVEL: Macro - Cities, Regions, Nations, Meso - Network, Cluster & Eco-Industrial Parks, Meta - Global, Micro - Company/Organisation, Nano - User, Product, Component & Material
STAKEHOLDERS: Citizen, Knowledge Sector, Private Sector, Public Sector
BUSINESS MODEL: B2B - Business to Business, B2C - Business to Consumer, B2G - Business to Government, P2P - Peer to Peer
TECHNOLOGY: Big Data, Cloud, EdTech, Networks, Sensors, SmartCity, Transport/Drones
LICENSE: Proprietary
SOCIETAL READINESS LEVEL:
CYCLE PHASE
CASE STUDY MAPPING SOURCE:
- CAN-CECL1
Circular Case Studies by Circular Regions licensed under CC BY-NC-ND 4.0
STATUS & TIMELINE
| Milestone title | Date | Content |
|---|---|---|
| 2018 | The initiative started first in Indonesia in 2018. | |
| 2021 | First launch in Toronto in 2021. |
DESCRIPTION
TITLE: Muuse - Reuse Market Place
CONCEPT: Muuse is a smart universal circular system enabling reusable packaging as a service to B2B and B2C clients to reduce their single use waste
The Mu(ltiple)use system eliminates friction for the flow of reusable packaging – to manufacturers, distributors, retailers and consumers. Each point in the value chain enjoys efficient transfer of goods while ensuring a trusted chain of custody for packaging assets. The highly agile platform can accommodate various packaging types (universal vs customized), logistical flow, and has both B2B and B2C facing applications.
LOCAL LANGUAGE DESCRIPTION: English
ORGANISATION / PARTNERS
Muuse
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