Gröna Tryck - sustainable promotion wear

SRL 9 - integrated into society

Gröna Tryck – sustainable promotion wear

Gröna Tryck är en hållbar profilbutik och återförsäljare av ekologiska och miljösmarta produkter och varumärken.

Umeå, Västerbotten, Sweden

ORGANISATION / PARTNERS

Gröna Tryck

BUSINESS MODEL

SCALE: National

Stakeholder:

Private Sector

Type:

B2B - Business to BusinessB2C - Business to ConsumerB2G - Business to Government

BUSINESS MODEL FORMAT:

Product Type(s):

FACET & LEVEL

FACET:

DesignSupply ChainTextiles

LEVEL:

Micro - Company/Organisation

Company/Organisation

SOCIETAL READINESS LEVEL & POTENTIAL

FUTURE POTENTIAL

ScaleableReplicable

SOCIETAL READINESS LEVEL

SRL 9 - integrated into society

SRL 9 - integrated into society

CIRCULAR CYCLE PHASE

STATUS & TIMELINE

2008		Founders started the company in Umeå with the goal to create clothing brand for outdoor sports and lifestyle (snowboard), and realized they wanted to make it as healthy and environmentally friendly as possible. They were first in Sweden with phtalates-free printing on clothes, and the name "Green printing" came by because people asked if they were the company that prints with "green inks".
2007		Youth company (Ung företagsamhet) in a school project in Lycksele started the business idea.
2014		The company sold machines etc. for printing, because production in itself didnt work out. So they found a partner to do the printing instead. And the founders started focusing on retail to clients such as companies and NGOs.

DESCRIPTION

TITLE: Gröna Tryck - sustainable promotion wear

CONCEPT: Gröna Tryck är en hållbar profilbutik och återförsäljare av ekologiska och miljösmarta produkter och varumärken.

LOCAL LANGUAGE DESCRIPTION: Svenska

Gröna Tryck är en hållbar profilbutik och återförsäljare av ekologiska och miljösmarta produkter och varumärken. Vi är ett gäng norrländska problemlösare som älskar tryck och tycker det är självklart att det görs på ett så hållbart sätt som möjligt. Tillsammans med förädlare i Sverige och Europa kan vi matcha företag och organisationer med allt från små beställningar av tryck och produkter till customtillverkning direkt från råvara.

Skickat kläder till behövande, krisområdena, barnhem etc. av felproducerade plagg (när det har varit möjligt).

IMPACT

BARRIERS

TECHNOLOGICAL
- Circular design
- Inability to reach 100% recycling
- Strategy to extend product service life
- Geographic dispersion of supply chains
- Geographic dispersion of products/materials
- Regional service economy infrastructure
- Complexity of the materials to be recycled
MARKET
- Limited funding
- Low virgin material prices
- Traceability/transparency in the value chain
- Demand for low prices
SOCIAL
- Lack of awareness
- Lack of sense of urgency
- Lack of trust
- Consumption habits
- Social status linked to consumption
- Negative socio-economic status associated with sharing & buying second-hand
CULTURAL
- Lack of leadership
- Limited understanding on impacts
- Willingness to collaborate in the value chain
- Resistance by key stakeholders seeking the status quo
REGULATORY
- Obstructing laws and regulations
- Limited Circular Procurement
- Government incentive support the linear economy
- Recycling policies are not efficient enough to yield high quality
- Lack of global consensus
- Absence of consistently applied standards and protocols

ENABLERS

SOCIAL
- Change in the choices made by consumers
- Increased status related to second-hand and circular products
- Stronger personal connections
- Shared norms, values, attitudes, and beliefs
CULTURAL
- Integration of the CE concept into training and educational programs
- Better consideration of the labour force
- Supporting an inclusive workforce
- Reduced gender inequality
- A creative and skilled problem-solving resource
MARKET
- Need for a long-term vision by businesses
- Knowledge of impact
- Digital infrastructure
- Valuing the services, not only the products - provided by nature
- New alliances and collaborations
- Access to regional / global supply of secondary materials & by products
TECHNOLOGICAL
- Increased resource productivity, cost reductions
- Increased environmental performance
- Increased efficiency
- Better waste processing
- Higher quality of recycled materials
- Digital technologies and engineering to support business models
- Biomimicry innovation - emulating natures strategies
REGULATORY
- Green & Circular Procurement
- Extended Producer Responsibility (EPR)
- Tax shift from Labour to Resources
- No or low VAT on circular products and services
- Provide access to funding to encourage experimentation, innovation and redesign
- Foster the development of new technologies with the support of public authorities
- Assess progress using reliable indicators for imports and local production while accounting for the life cycles of products
- Use of circular performance indicators by governments, investors and businesses can encourage the value chain to become more circular
- Investment in education and employment services to prepare the market for the next economy
- Promote public-private partnerships to better counter and lift political barriers