GroundUp Eco-ventures
Based in Okotoks, Alberta, we upcycle cafe & brewery ingredients to make super flours, baking mixes & sustainable oils that are great for both you & the planet.
Okotoks, Alberta, Canada
CONDENSED CASE STUDY
IMPACT
ENVIRONMENTAL: Environmental awarenessIncreased environmental stewardshipIncreased resource utilisationReduced emissionsReduced waste
ECONOMIC: Alternative revenue streamsIncreased competitivenessIncreased value creationNew marketsStimulating innovation
SOCIAL: Improved wellbeingIncreased access to services/productsIncreased Human Capital - people's health, knowledge, skills and motivationIncreased local pride
MODEL
SCALE: Local
LOCATION CONTEXT: Rural, Urban
STATUS: Active
FUTURE POTENTIAL: Scaleable, Replicable, Networkable
FACETAgriculture, Bio-economy, Food & Drink, Health & Wellbeing, Manufacturing, Social Enterprise, Waste Management
LEVEL: Macro - Cities, Regions, Nations
STAKEHOLDERS: Citizen, Private Sector, Public Sector, Third Sector
BUSINESS MODEL: B2B - Business to Business, B2C - Business to Consumer
SOCIETAL READINESS LEVEL:
CYCLE PHASE
CASE STUDY MAPPING SOURCE:
- CAN-CECL1
Circular Case Studies by Circular Regions licensed under CC BY-NC-ND 4.0
STATUS & TIMELINE
| Milestone title | Date | Content |
|---|---|---|
| Opened doors commercially | 06/2021 | |
| Start Date | 02/2018 |
DESCRIPTION
TITLE: GroundUp Eco-ventures
CONCEPT: Based in Okotoks, Alberta, we upcycle cafe & brewery ingredients to make super flours, baking mixes & sustainable oils that are great for both you & the planet.
Based in Okotoks, Alberta, we upcycle cafe & brewery ingredients to make super flours, baking mixes & sustainable oils that are great for both you & the planet. When making our super flours & baking mixes, we’re more than upcycling grounds & grain, we’re letting these raw materials shine in the form of high taste, nutrient-dense products.
LOCAL LANGUAGE DESCRIPTION: English
ORGANISATION / PARTNERS
GroundUp Eco-ventures
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