Naturlig Deo is a company based in Norsjö that develops and manufactures deodorants with a focus on natural ingredients and reduced environmental impact. The products are primarily based on organic raw materials and contain ingredients such as coconut oil, cornstarch, sodium bicarbonate (baking soda), and carnauba wax, selected for their caring and functional properties.

The company works to increase transparency by clearly presenting ingredient information in Swedish, to make it easier for consumers to make informed choices. The products are designed for efficient use over time, which contributes to reduced resource consumption.

The packaging consists of glass jars with components made from recycled plastic and metal, and the company prioritizes reuse, repurposing, and recycling throughout the packaging chain. Secondary packaging has been eliminated to reduce material use.

Manufacturing, packing, and distribution are carried out in-house from Norsjö, with a focus on reducing transportation. The company strives to work with local suppliers and uses shipping services that offer environmental compensation. For local transport, bicycles are used to a large extent instead of cars. For the interior of the shop, office, and warehouse, the company prioritizes the second-hand market over new purchases and has reused packing tables, computer desks, shelving, and other furniture from schools and local businesses.

Production is demand-driven to avoid overproduction and unnecessary waste. The sales model is designed to reduce the risk of unsold products. The company distances itself from campaigns that encourage overconsumption.

Naturlig Deo supports non-profit environmental organizations and works systematically to reduce its environmental impact throughout the entire business — from raw material selection to digital infrastructure.