Kruser

SRL 8 - proposed solution(s) as well as a plan for societal implementation

Kruser

Boats as a Service

Oslo, Oslo, Norway

CONDENSED CASE STUDY

IMPACT

ENVIRONMENTAL: Environmental awarenessIncreased resource utilisationReduced emissions

ECONOMIC: Increased Manufactured Capital - material goods or fixed assets which contribute to the production process rather than being the output itselfIncreased value creationNew marketsReduced spendingStimulating innovation

SOCIAL: Developing Social Capital in partnership with others (ie families, communities, businesses, trade unions, educational, voluntary organisations)Increased access to services/productsIncreased physical activityIncreased quality of life

MODEL

SCALE: Regional

LOCATION CONTEXT: Urban

STATUS: Failed

FUTURE POTENTIAL: Scaleable, Replicable, Networkable

FACETMaritime, Mobility, Sharing, Tourism & Hospitality

LEVEL: Micro - Company/Organisation

STAKEHOLDERS: Citizen, Private Sector

BUSINESS MODEL: B2B - Business to Business, B2C - Business to Consumer

TECHNOLOGY: Cloud

SOCIETAL READINESS LEVEL:

SRL 8 - proposed solution(s) as well as a plan for societal implementation

CYCLE PHASE

STATUS & TIMELINE

Start	09/2019	Kruser was officially launched to promote electric boat sharing.
Funding		Secured funding from Innovation Norway to expand operations.
Partnership		Partnered with multiple marinas along the Oslo fjord.
Bankrupt		Filed for bankruptcy

DESCRIPTION

TITLE: Kruser

CONCEPT: Boats as a Service

Our motivation

At any given time, very many boats are in port – even on the nicest summer days. In addition, we ourselves have experienced being on a waiting list for several years to get a berth in central Oslo. There are many ports, and very many boats. It is unnecessary for so many places to be occupied by boats that are not in use. With our concept, we can utilize the boat resources far better, without it being at the expense of quality and experiences.

When we got to know how polluting boat use in Norway actually is, the desire to create change grew. We have now begun the work of replacing traditional fossil boating in Norway with a quieter, smarter and environmentally friendly alternative that suits most people.

Today, Kruser not only works to offer people a worry-free boating life; we are also working towards making zero emissions on the fjord the new norm! If we are to enjoy the natural resources and the wonderful boating life, we must make sure to take good care of the environment at the same time!

LOCAL LANGUAGE DESCRIPTION: Norsk

Vår motivasjon

Til enhver tid ligger svært mange båter i havn – selv på de fineste sommerdagene. I tillegg har vi selv opplevd å stå på venteliste i flere år for å få båtplass sentralt i Oslo. Det finnes mange havner, og veldig mange båter. Det er unødvendig at så mange plasser skal være opptatt av båter som ikke er i bruk. Med vårt konsept kan vi utnytte båt-ressursene langt bedre, uten at det går på bekostning av kvalitet og opplevelser.

Da vi satt oss inn i hvor forurensende båtbruken i Norge faktisk er, vokste lysten til å skape endring. Nå har vi begynt arbeidet med å bytte ut tradisjonelt fossilt båtliv i Norge med et stillere, smartere og miljøvennlig alternativ som passer de fleste.

I dag jobber Kruser ikke bare med å tilby folk et bekymringsfritt båtliv; vi jobber også mot å gjøre nullutslipp på fjorden til den nye normen! Om vi skal nyte naturressursene og det herlige båtlivet, må vi sørge for å ta godt vare på miljøet samtidig!

ORGANISATION / PARTNERS

Kruser