Friendlier – circular hospitality
Simplifying the world’s transition from single-use to reusable packaging through a digital deposit-based borrowing model with an innovative, data-rich platform.
Guelph, Ontario, Canada
CONDENSED CASE STUDY
ENVIRONMENTAL: Environmental awarenessIncreased resource utilisationPreserving Natural Capital - stocks & flows of energy and materialReduced emissionsReduced waste
ECONOMIC: Alternative revenue streamsIncreased competitivenessIncreased Financial CapitalIncreased value creationJob creationNew marketsReduced spendingStimulating innovation
SOCIAL: Increased employmentIncreased inclusionIncreased local resilienceReduced gender inequalities
LOCATION CONTEXT: Urban
FUTURE POTENTIAL: Scaleable, Replicable
FACETFood & Drink, Logistics, Networks & Hubs, Reuse, Supply Chain, Waste Management
LEVEL: Macro - Cities, Regions, Nations
STAKEHOLDERS: Private Sector
BUSINESS MODEL: B2B - Business to Business
CASE STUDY MAPPING SOURCE:
STATUS & TIMELINE
|2020||Launched in Guelph with independent food service clients|
|2021||Expanded to major cities in Ontario|
|Sept 2022||Scaling toward Universities and Corporate Food Service|
TITLE: Friendlier: Data-driven reusable packaging system
CONCEPT: Simplifying the world’s transition from single-use to reusable packaging through a digital deposit-based borrowing model with an innovative, data-rich platform.
At Friendlier, we’re building a reverse logistics tracking software system to manage reusable packaging for businesses. Our technology enables brands to use and reuse circular packaging with individual tracking, supply chain data analytics, and sustainability impact tracking. We help food service businesses introduce reusable packaging, and allow their customers to return the packaging for a small deposit (that they can cash out or donate to a charity). Our vision is a world where single-use packaging does not exist, and all packaging is circular (reused or recycled). We work with leaders in industry to do this, and our customers include Loblaw Companies, the Compass Group Canada, and Aramark Canada.
LOCAL LANGUAGE DESCRIPTION: English