Fjong/Vibrent
Oslo, Oslo, Norway
ORGANISATION / PARTNERS
BUSINESS MODEL
FACET & LEVEL
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Micro - Company/Organisation
Company/Organisation
SOCIETAL READINESS LEVEL & POTENTIAL
FUTURE POTENTIAL
CIRCULAR CYCLE PHASE
STATUS & TIMELINE
| Founded | 11/2016 | digital service - no physical space |
| Rebranding & Expansion | Rebrand to Vibrent (norwegian name was not suitable for swedish market) Expanded to menswear as well | |
| Physical location | 08/2023 | Expanded to a physical store in the heart of Oslo after 3 years of being digital |
| Registered for Bankruptcy | 02/2024 | The Norwegian clothing rental service Vibrent, formerly known as Fjong, has shut down due to financial difficulties. The company found it challenging to raise enough capital to continue operations despite a strong demand for renting clothes. The closure was a tough decision for the co-founders who expressed their disappointment and thanked their customers for their support. Vibrent had recently launched a men's clothing rental service but had to close down shortly after. company accounts: https://proff.no/selskap/vibrent-international-as/oslo/utleie-og-leasing/IF6JVQ601TD |
DESCRIPTION
Vibrent, initially known as Fjong, was a Norwegian clothing rental company that offered consumers a sustainable way to enjoy fashion without the waste associated with buying new outfits. The initiative aimed to solve the problem of textile waste and the environmental impact of the fashion industry. It provided a solution by creating a platform for renting high-quality garments, thus promoting a circular economy within the textile sector. Despite its noble intentions and potential for positive environmental impact, Vibrent faced challenges that led to its bankruptcy in February 2024.
Vibrent, tidligere kjent som Fjong, var et norsk klesutleiefirma som tilbød forbrukere en bærekraftig måte å nyte mote på uten avfallet forbundet med å kjøpe nye antrekk. Initiativet hadde som mål å løse problemet med tekstilavfall og moteindustriens miljøpåvirkning. Det tilbød en løsning ved å skape en plattform for utleie av høykvalitets klær, og fremmet dermed en sirkulær økonomi innen tekstilsektoren. Til tross for sine edle intensjoner og potensial for positiv miljøpåvirkning, møtte Vibrent utfordringer som førte til konkursen i februar 2024.
IMPACT
BARRIERS
ENABLERS
MATERIALS & CERTIFICATIONS
TECHNOLOGY & LICENSE
DATA & DATA-SHARING
- NOR-OSL1
Circular Case Studies by Circular Regions is licensed under CC BY-NC-ND 4.0
