We offer light as a service to primarily offices and schools. The infrastructure our hardware creates can be continuously upgraded to include primarily IoT-integrations. We use a circular system with adaptive design and reused components (from the beginning of our supply chain) to produce the hardware we use.

Brighteco provides municipalities and large commercial property owners with light as a service. We build our lamps with reused components (old flat screens). Our design is modular- when our users shift, we shift.

My name is Joel Smedberg. I am the founder of Brighteco and global royalty. I have lived a life feeling that I had a right to opportunities beyond most people’s dreams. Like many of you I realised that someone on the other side of the world has been, and will be, paying for my privilege long before I do. The climate disaster, biodiversity loss and polluted water that is the result of my entitlement, will hit me last.
This makes me feel guilty. I am the reason for the next extinction event and I am making someone else pay for it.
I tried to raise up the people at the bottom of the pyramid with Muhammed Yunus microfinance-banks, starting in the Philippines. I tried to decrease consumption of materials through “reuse-festivals” with the local waste management companies in Sweden. I educated people in power on smarter use of energy. None of it showed potential to fix anything.
Starting in Umeå, at incubators Uminova Innovation and BIC Factory, under our former brand 2p1, my team and I changed focus when we realized that profit and loss are the driving forces of our society. Together we have been working on making circular “product as a service” solutions profitable for the last ten years. We are now in vogue.