The world’s leading automatic kayak & SUP rental by Point 65 Sweden – global scope, local operations.

KAYAKOMAT is a kayak and stand-up paddleboard (SUP) sharing service operated by AF Drift AB in Umeå, in partnership with Point 65 Sweden and other local partners across the globe. In Umeå, rental stations are located at Nydalabadet and Kvarnlunden, strategically placed for easy access to Lake Nydalasjön and the Umeå river, and their surrounding nature areas.

The service is based on simple and flexible rentals, where customers can book online in advance or spontaneously on-site. Upon booking, users receive a digital code to unlock their equipment – available 24/7, all year round. Rentals start from 2 hours and can be extended to several days for longer adventures. All necessary equipment, such as personal flotation devices (PFDs), paddles, and sprayskirts, is included with each booking

KAYAKOMAT operates according to a circular business model, where products are shared among multiple users rather than sold individually. This allows for more efficient and sustainable use of resources.

The local operator is responsible for repair and maintenance, which is an integrated part of the service and helps extend the life of the equipment. When kayaks or SUP boards no longer meet rental standards, they are sold to private individuals instead of being discarded – thereby reducing waste.

The service caters to two main customer groups:

• Frequent local paddlers, who have the option to purchase seasonal passes or buy used equipment.

• Beginners or occasional users, such as tourists, who prefer to rent on a one-time basis.

KAYAKOMAT Umeå also plans to join Region Västerbotten’s Responsible Tourism Program, based on the standards of the Global Sustainable Tourism Council (GSTC) – further strengthening its sustainability profile.

Locally Tailored Experience

In Umeå, KAYAKOMAT offers an accessible and flexible outdoor activity close to several popular attractions, including Kafé Kyrkstugan, adventure playgrounds, barbecue areas, and running trails around Lake Nydalasjön. At Kvarnlunden, near the city center, visitors will find outdoor gyms and swimming areas.

Customers are encouraged to explore the local surroundings from the water, enjoying a nature-based experience without the need for owning personal equipment.

Thanks to the proximity of public transport, cycling paths, and parking, the stations are easily accessible for both residents and long-distance visitors.