Original Creations

SRL 7 - refinement of project and/or solution and, if needed, retesting in relevant environment with relevant stakeholders

Original Creations

A digital tracability plattform for products with trustworthy information

Umeå, Västerbotten, Sweden

ORGANISATION / PARTNERS

Original Creations

BUSINESS MODEL

SCALE: Global

Stakeholder:

Private Sector

Type:

B2B - Business to Business

BUSINESS MODEL FORMAT:

Product Type(s):

FACET & LEVEL

FACET:

Material FlowsRecyclingRemanufacturingRepairReuseSupply Chain

LEVEL:

Micro - Company/Organisation

Company/Organisation
Nano - User, Product, Component & Material

The circularity of products, components, and materials, included in three wider systemic levels, all along the value chain and through- out their entire lifecycle

SOCIETAL READINESS LEVEL & POTENTIAL

FUTURE POTENTIAL

Scaleable

SOCIETAL READINESS LEVEL

SRL 7 - refinement of project and/or solution and, if needed, retesting in relevant environment with relevant stakeholders

SRL 7 - refinement of project and/or solution and, if needed, retesting in relevant environment with relevant stakeholders

CIRCULAR CYCLE PHASE

STATUS & TIMELINE

Milestone title	Date	Content
eg start date

DESCRIPTION

TITLE: Original Creations

CONCEPT: A digital tracability plattform for products with trustworthy information

Original Creation is a technology-driven company developing digital solutions to enhance transparency, traceability, and regulatory compliance across global value chains. The company focuses on helping brand owners and manufacturing companies navigate complex regulatory requirements, improve access to reliable product and supplier data, and strengthen sustainability efforts through data-driven decision-making.

Through the development of next-generation digital product passports, Original Creation enables traceability throughout a product’s entire lifecycle—from raw materials to finished products, and further to reuse and recycling. Its supply chain mapping solutions provide organizations with greater visibility into material flows, processes, and business partners, supporting responsible sourcing, risk management, and increased transparency.

The company also develops compliance tools that automate reporting, facilitate adaptation to evolving regulations, and contribute to a more structured management of sustainability and product-related data. Through integration solutions, Original Creation enables seamless connection between its platform and existing business systems, streamlining data exchange and enhancing data quality across the organization.

Original Creation’s operations aim to support the development of more circular, resource-efficient, and transparent business models by providing technological tools that facilitate accountability, documentation, and long-term sustainable value creation.

LOCAL LANGUAGE DESCRIPTION: Svenska

Original Creation är ett teknikdrivet företag som utvecklar digitala lösningar för att öka transparens, spårbarhet och regelefterlevnad i globala värdekedjor. Företaget fokuserar på att hjälpa varumärkesägare och tillverkande företag att hantera komplexa regulatoriska krav, förbättra tillgången till tillförlitlig produkt- och leverantörsdata samt stärka hållbarhetsarbetet genom datadrivna beslutsunderlag.

Genom utveckling av nästa generations digitala produktpass möjliggör Original Creation spårbarhet genom hela produktens livscykel, från råmaterial till färdig produkt och vidare till återanvändning och återvinning. Företagets lösningar för kartläggning av leverantörskedjor ger organisationer ökad insyn i materialflöden, processer och affärspartner, vilket stödjer ansvarsfulla inköp, riskhantering och ökad transparens.

Bolaget utvecklar även verktyg för regelefterlevnad som automatiserar rapportering, underlättar anpassning till föränderliga regelverk och bidrar till en mer strukturerad hantering av hållbarhets- och produktrelaterad data. Genom integrationslösningar möjliggörs smidig koppling mellan företagets plattform och befintliga affärssystem, vilket effektiviserar informationsutbyte och stärker datakvalitet över hela organisationen.

Original Creations verksamhet syftar till att stödja utvecklingen av mer cirkulära, resurseffektiva och transparenta affärsmodeller genom att tillhandahålla tekniska verktyg som underlättar ansvarstagande, dokumentation och långsiktig hållbar värdeskapande.

IMPACT

BARRIERS

SOCIAL
- Lack of awareness
- Lack of sense of urgency
- Lack of trust
- Consumption habits
- Social status linked to consumption
- Negative socio-economic status associated with sharing & buying second-hand
REGULATORY
- Obstructing laws and regulations
- Limited Circular Procurement
- Government incentive support the linear economy
- Circularity is not efficiently integrated into innovation policies
- Recycling policies are not efficient enough to yield high quality
- Governance issues related to responsibility and property
- Lack of global consensus
- Competition regulations block cooperation between companies (anti-trust
- Absence of consistently applied standards and protocols
CULTURAL
- Lack of leadership
- Company/community culture
- Limited understanding on impacts
- Negative gender norms, status and values
- Willingness to collaborate in the value chain
- Consumer interest and awareness
- Operating in a linear system
- Change of mindset
- Shareholder concerns dominate corporate governance
- Resistance by key stakeholders seeking the status quo
TECHNOLOGICAL
- Circular design
- Use of rare earths in technologies
- Ability to deliver high quality remanufactured products
- Too few large scale projects
- Spatial and temporal limits
- Inability to reach 100% recycling
- Strategy to extend product service life
- Geographic dispersion of supply chains
- Geographic dispersion of products/materials
- Regional service economy infrastructure
- Complexity of the materials to be recycled
- Limited gender and ethnic diversity in technology
MARKET
- Technology and infrastructure path dependency & lock-in
- High planning and management costs
- International and geopolitical competition
- Limited reverse logistics capacity
- Traceability/transparency in the value chain
- Demand for low prices
- Complementary skills/services required
- Lack of fiscal tools for internalizing environmental costs

ENABLERS

TECHNOLOGICAL
- Increased resource productivity, cost reductions
- Increased environmental performance
- Increased efficiency
- Better waste processing
- Higher quality of recycled materials
- Digital technologies and engineering to support business models
- Biomimicry innovation - emulating natures strategies
- Implementing gender and ethnic diversity in technology
REGULATORY
- Green & Circular Procurement
- Extended Producer Responsibility (EPR)
- Tax shift from Labour to Resources
- No or low VAT on circular products and services
- Provide access to funding to encourage experimentation, innovation and redesign
- Foster the development of new technologies with the support of public authorities
- Assess progress using reliable indicators for imports and local production while accounting for the life cycles of products
- Use of circular performance indicators by governments, investors and businesses can encourage the value chain to become more circular
- Investment in education and employment services to prepare the market for the next economy
- Promote public-private partnerships to better counter and lift political barriers
- Social Procurement
SOCIAL
- Change in the choices made by consumers
- Increased status related to second-hand and circular products
- More inclusive and connected communities
- Shared norms, values, attitudes, and beliefs
CULTURAL
- Integration of the CE concept into training and educational programs
- Better consideration of the labour force
- Supporting an inclusive workforce
- Reduced gender inequality
- A creative and skilled problem-solving resource
- Preparation of future professional practices and understanding
MARKET
- Need for a long-term vision by businesses
- Knowledge of impact
- Competitive advantage for early adopters
- Functional service economy (XaaS)
- Digital infrastructure
- Valuing the services, not only the products - provided by nature
- New alliances and collaborations
- Access to regional / global supply of secondary materials & by products

MATERIALS & CERTIFICATIONS

material input	material category input

material output	material category output

TECHNOLOGY & LICENSE

TECHNOLOGY READINESS LEVEL

TRL 6 - PROTOTYPE SYSTEM

TRL 6 - PROTOTYPE SYSTEM

DATA & DATA-SHARING

data related to	can be used to	Unit of measure	Data-sharing
Positive Impact , Negative Impact , Emissions , Consumption , Waste , Repairs , Utilisation/Product durability , Materials (content/recyclability) , Traceability , Location , Energy use , Water use , Transport	Describe - What happens	Number , Percentage , % of material use , Cubic meters , Tonnes of waste	Upstream , Downstream , Across Value Network , Public Sector , Consumers/Users

CASE STUDY MAPPING SOURCE:

SWE-VAST2